蓝铂，具有正直、高贵、优雅的品牌精神。铂字代表了坚毅、诚信、永恒之意。Linpure，“lin”为linneal”的缩写，是世袭、直接、直线的意思；”pure”为纯粹、清澈、醇和的意思。

从品牌诞生以来，蓝铂以提供纯净、自然、精致的纺织品，同时感知消费者对艺术和精神层面的需求，带来“舒适”、“美”、和“爱”，是Linpure重要的品牌情感。Linpure的消费对象初定位于是城市的工薪阶层，生于1970-1990之间的人群；他们居住于公寓中，有稳定的工作，了解国际服装和家居品牌，希望适中的价格享受国际品牌的风格和产品，从而改善家居生活生平。

蓝铂原创设计

      滨州华纺英依纺织有限公司是华纺股份有限公司的全资子公司，主要从事公司床品及服装品牌运作，旗下现拥有LINPURE(蓝铂)、YANNIS(雅尼斯)、XIAONI(霄霓功能)和PLAIN(蒲莱)四个在全球成功注册的品牌。       滨州华纺英依纺织有限公司以设在欧洲、美国和香港的工作室为设计前沿,采用长绒棉、优质亚麻、天丝、羊毛、羊绒、桑蚕丝等取自大自然的材质，自主设计和定制，为消费者提供安全、舒适和良好的睡眠环境。       建立了从企划设计到生产、市场推广的完整运作流程和体系，每年向市场推出自主设计的新产品达200余款。在上海、成都、青岛等城市的高端商场设有实体销售体验店面，并在天猫商城、京东等网络平台设有自主线上销售体系。线上线下相互融合的家纺终端销售网络，打造家纺产品营销的“020”模式，吸引更多的消费者认知公司的产品品位、质量信誉。

Binzhou Huafang Yingnong Textile Co.Ltd,a wholly-owned subsidiary ofHuafang Co.Ltd.,ismainly engaged in the operation of the companys beddingand clothing brands.It now has four brands successfully registered in the world,namely,LINPURE,YANNIS,XIAONI and PLAIN. Binzhou Huafang Yingnong TextileCo.,Ltd.,takes the studios located in Europe,the United States and Hong Kong as the design frontier,uses long-staple cotton,high-quality flax,tencel,wool,cashmere,mulberrysik and other materials fromnature,independently designs and customizesto provide consumers with safe,comfortable and good sleeping environment. It has establisheda complete operation process and system from planning anddesign to productionand marketing,and has launched more than 200 self-de-signed new products to the market every year.There are physical salesexperience stores in high-end shopping malls in Shanghai,Chengdu,Qingdaoandother cities,and independent online sales systems in Tmall,JD and othernetwork plaforms.With thesame model andsame price,a home textile terminalsalesnetworkintegrating online and ofline has been formed,creating an "O20"model for home textile product marketing,and attracting moreconsumers torecognize the company's product grade,quality and reputation.